“These mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave,” Damon says in the spot, which ends with the actor peering onto the surface of Mars from a spacecraft.Ĭ, founded in 2016, also nabbed naming rights to L.A.’s Staples Center - which is now called Arena - under a 20-year agreement.Ĭryptocurrencies have seen a massive decline in the last seven months, and the plunge has accelerated among broader fears of an economic recession. When the logo appears at the end of the video, as Damon peers over what appears to be a mission to Mars, viewers are to understand they should commit to investing hard-earned cash and resources into the token of their choice. Yep, okay.In the ad, Damon takes viewers on a historical journey of brave men and women who have made a difference in the world, inspiring people to “be their bravest selves.” The ad, directed by Wally Pfister, began airing in October and also ran during NBC’s Super Bowl LVI telecast. The ones who embrace the moment and commit." But ultimately for them, it proved to be too much. "With those who almost adventured, who almost achieved. "History is full of almosts," Damon purports in the video. It features the "Goodwill Hunting" star speaking over an intense, action-movie type soundtrack and telling viewers that crypto investors are just like the storied explorers of history's past - as images flash by of a mountaineer, the Wright brothers, and, strangely, a couple kissing in a night club. The ad, with the audacious title "Fortune Favors the Brave," has racked up more than 11 million views on 's official YouTube channel since its October debut, but went viral yesterday after its NFL weekend spot.
A new ad that debuted during Sunday evening's football games is getting roasted for star Matt Damon's obtuse portrayal of cryptocurrency.
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